Who: Rimmel London
What: ScandalEyes Mascara, Exaggerate Eyeliner and Stay Glossy Lip Gloss
Where: www.walmart.com
Why: Scandaleyes Our first campaign with the new look and feel of Rimmel advertisemetns Georgia May Jagger’s first campaign with Rimmel Rimmel’s first ever product featured on 90210 “Scandaleyes” name is now is Rimmel’s largest franchise Over 3 Scandaleyes mascaras are sold each minute in the US (includes waterproof, black, and extreme black shades, data based on 12/2/12 YTD unit sales, Exact number of units is 3.37 per minute)
Exaggerate Eye Definer Rimmel’s #1 product at Walmart Total 6 shades Waterproof automatic liner including built-in sharpener and smudger Over 3 Exaggerate mascaras are sold each minute in the US (data based on 12/2/12 YTD unit sales, Exact number of units is 3.65 per minute)
Stay Glossy Largest shade selection among any single gloss property — 24 shades! Best-selling lip gloss at Walmart across all brands Approximate 4 Stay Glossy lip glosses are sold each minute in the US (data based on 12/2/12 YTD unit sales, Exact number of units is 3.93 per minute)
