My favorite season of the year is undoubtedly summer. Even here in the desert, where temperatures can reach 120, I still love hot summer months and long sunny days. In the world of makeup, however, my favorite season is fall. Brands launch so many amazing new products for the fall/back-to-school season! IT Cosmetics is no exception to this rule. This year the brand sent me what I affectionately call the “tower of power”… a stack of boxes that was about the height of a small child. Each box was filled with new product launches for fall 2017.
IT Cosmetics Fall 2017 Product Launches
To kick off one of MANY posts about these new launches, check out IT Cosmetics Superhero Liner. This formula is waterproof for 24 hours, and delivers that gorgeous look of a liquid liner with the easy application of a felt-tip pen. When I say easy, I mean easy. I generally shy away from liquid liners, but this pen design delivers a precise line in a deep glossy black that will turn heads. Once the product sets, it’s smudge-proof. Retail price $24.
Just a couple of clicks of a button will dispense product through the brush of the new IT Cosmetics Perfect Lighting Radiant Touch Magic Wand, a concealer that also acts to brighten dull skin. Swatched from left to right above: Radiant Light- a neutral pink, Radiant Neutral- a pale skintone, and Radiant Honey- a medium skintone. This product also contains a cocktail of anti-aging ingredients to keep your skin looking young and healthy! Retail price is $29.
To really get that complexion gleaming, IT Cosmetics offers new solutions for all-over face application, and for the cheeks! Swatched at left above is IT Cosmetics Bye Bye Pores Illumination, a translucent pressed powder that acts to camoflage the appearance of pores and deliver a soft-focus look to the skin. The finish delivered is a radiant opalescence. Retail price is $29.
Swatched at right above is a new shade of IT Cosmetics Bye Bye Pores Blush. Sweet Cheeks is a universally flattering glowing golden pink that really makes those cheeks pop! Other shades available include Je Ne Sais Quoi (a deep berry pink) and Naturally Pretty (a peachy tan). Both formulas are talc-free, and are formulated to not settle into fine lines and pores. Retail price is $24.
Retailers of these new launches include ITCosmetics.com and Ulta.
The product in this review was a press sample. Please click HERE to read my full disclosure.
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