Launched at the American Eagle flagship store in NYC, aerie’s makeup collection made quite a splash! Shoppers received makeovers from celebrity makeup artists Searon McGratten and Pascale Poma, and also received an exclusive gift with any aerie Color purchase and an aerie Color Vast Lash Mascara with any aerie purchase of $35 or more. Some shoppers even posed for a “15 Seconds of Fame” photo studio and had their portraits projected onto the 15,000-square-feet Times Square LED screen. Now that must have made some interesting dinnertime conversation, that evening!
aerie Color includes Botanical Volugloss in eight shades, Superfruit Vitamin Gloss in nine shades, Vast Lash Mascara, which features industry’s first spiral rubber brush technology, four radiant eye shadow palettes with five shades in each and Forever Liner eyeliner, available in four shades. ($8.50 – $14.50).
I, for one, am dying to check out these new beauty products!
