BECCA. The name itself conjures up images of the girl-next-door. She’s drop-dead gorgeous, but never EVER overdone. Her beauty is natural and youthful, not a hint of vixen.
Founded by Rebecca Morrice Williams, BECCA cosmetics strives to conceal imperfections without sacrificing the appearance of natural beauty. Pancaked makeup is simply not an option for BECCA.
Perfectly in line with this corporate philosophy, BECCA offers Luminous Skin Colour. This lightly tinted moisturizer can be applied to the face and throat just like any other moisturizer, but contains just a hint of color to even skin tone. It’s barely-there coverage minimizes ruddiness, but still allows your natural beauty to shine through. This product keeps skin soft, and even protects it with an SPF 25+!
BECCA Luminous Skin Colour retails for $40, and is available in 15 different shades. Shop for this product at Dermstore, Neiman Marcus or the BECCA website.
Check out Sonya Kujainis, the model featured on the BECCA homepage! She is the personification of this brand. Why on earth would she want to fully conceal her adorable freckles?
