Laurent Dufourg started his career as an apprentice to Claude Maxime in Paris. Today, his Prive (French for "private") salons in Los Angeles and Manhattan attract celebrity clientele and others in search of the latest techniques and highest quality haircare. Laurent has developed products specifically for these demanding and worldly clients, and his herbal-blended formulas meet the standards of even the most jaded of clients.
I’m so pleased that Laurent has agreed to participate in a question and answer session for the information of Raging Rouge readers!
Jen: What are some common hair dilemmas during the Spring season, and how can we prevent them?
Laurent D: The dilemmas are often similar to wanting a wardrobe change – should someone keep their hair long in a ponytail or a bun all summer, or do you go for a shorter cut easier in hot weather?? To make a decision look at your hair condition – if damaged because of dry hair and over blow drying, cut it – and CONDITION: treat your hair like your skin – depending on your hair condition PRIVE has the solution.
Jen: I personally have problems with flyaway hair. What’s the best way to keep annoying flyaways under control?
Laurent D: The best is our Shine Serum # 52: flyaways do flyaway forever.
Jen: How often should one deep-condition their hair?
Laurent D: At least once a week with our Intensive Mask #26.
Jen: Should hair be cut more or less frequently in the Spring and Summer months?
Laurent D: The summer is rough because of the pool, the heat, the sun and the ocean… My advice is to apply Flash Brilliance at the beach or pool, or for everyday use our Leave In Conditioner #24.
Jen: What are the hot, trendy styles this Spring?
Laurent D: In LA it s more the wavy, long curl iron effect and in NY the Agyness Deyn, the British model syndrome – which is very similar (for people that are old enough) to the Linda Evangelista time.
Jen: What is the must-have, can’t-live-without products my readers should sample from your line, Prive?
Laurent D: The FINISHING TEXTURE SPRAY #89. For years all my clients celebrities or at the salons order in boxes of 6!…. – everyone loves it and uses it for everything – from styling, to holding , or even as a boost between hair wash….
Do check out Laurent D’s fantastic products online at Prive! I’ll also be writing reviews of some of his collection very soon.
