Make Up For Ever recently passed along some astonishing statistics.
- 73% of women say finding the right foundation is challenging (with over 500 foundation products on the market it’s not surprising women are overwhelmed!)
- 72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)
- 62% of women had difficulty applying foundation
- Only 20% of women use a brush to apply their foundation – while most professional celebrity makeup artists use brushes to glam their client
- 54% of women say finding the right shade is the most difficult
To ensure all women are ready to put their best face forward for fall, MAKE UP FOR EVER will be hosting free Foundation Nation events in Sephora stores across the USA and Canada from September 19h through October 6th to help women learn how to solve their biggest foundation challenges.
For more information on Foundation Nation, please visit the: Make Up For Ever Facebook Page or follow them on Twitter @MAKEUPFOREVERUS!
