2010 marks the FIFTH anniversary of La Mer’s partnership with Oceana, the world’s leading international ocean advocacy organization.
To celebrate, La Mer has created a limited-edition 100 ml World Oceans Day “blue” Crème de la Mer jar and will make a $200,000 donation to Oceana. This is the first time the look of La Mer’s signature Crème de la Mer jar has been changed; “going blue” signifies the brand’s continued commitment to the oceans.
La Mer also sponsored a World Oceans Day dive with Oceana Spokeswoman January Jones. CLICK HERE to check out the video. It JUST went live!
Retail price of the limited-edition 3.4 oz. jar is $310.