NARS has recently launched a MakeupYourMind.com, a destination for those with a desire to be “social” while simultaneously sharing your version of one of the looks from the recently released book: “Makeup Your Mind: Express Yourself”.
Scared to share a photo of yourself sporting NARS? Well, it might be worth getting over that fear. The look that generates the most “love” will win a trip with NARS backstage at fashion week! Keep reading for the full details.
HOW IT WORKS:
· Select one of 12 looks from the website and follow the onscreen step-by-step instructions (taken directly from the book)to achieve the look.
· Post a picture of it to the website by connecting through Facebook Connect (and become a “NARSissist”).
· Vote on (or “heart”) which look you think was personally interpreted in the best way
· Once you upload your image, a post will be added to the “wall feed” on your Facebook Page
· Users can also participate by simply browsing the website and voting for their favorite “NARSissists”
· The game will run for 4 months from May 6, 2011-August 31, 2011
· Official rules for the game can be found at www.makeupyourmind.com
THE PRIZE:
· The user with the most hearts by September 1, 2011, will win the grand prize: atrip for two to New York City to join NARS backstage at Fashion Week in February 2012 (including two round-trip airfare tickets, two nights hotel accommodations, backstage access to select NARS shows, a makeup consultation at the NARS flagship boutique, and a gift certificate to a trendy NYC restaurant for each night)
· Ten runners-up will receive secondary prizes—gift sets created exclusively for the launch of Makeup Your Mind: Express Yourself
ADDITIONAL:
· Visit the NARS Facebook page to see the top-ranking NARSissist and information regarding special, local events promoting the book throughout the United States
· Use the hash-tag #MUYMEY after you’ve visited the site, tried a look, and/or uploaded a photo!
· Let the @NARSissist know when you’ve participated!
