Pout first wowed beauty aficionados with Plump in 2004, earning the company instant cult-status. Today, three years after its debut, Pout estimates that at least one tube of Plump sells each minute worldwide! This popularity is well-deserved.
What’s so special about Plump? Pout’s “Maxi-Lip” component has been shown to increase lip volume by as much as 40% after a month of continuous use. Thin-lipped women of the world, rejoice! You can avoid those dreaded lip injections and just simply buy a gloss instead!
Plumping promises aside, I am enamored with the delicate girlish pink color of the “Bubblegum” shade of Pout. This peppermint-infused gloss did indeed add instant volume–and yes, pout–to my lips. A nice surprise was that the plumping agent didn’t irritate my notoriously sensitive skin.
Even the packaging of this product is ingenious. Each gloss comes sealed in an inflated package adorned with a lacy black ribbon. How adorable!
Plump retails for $24 at both Victoria’s Secret and Sephora, or for £16.00 through Pout’s website. It’s available in 6 colors, from a gorgeous deep mulberry red to a clear shade.
