Estee Lauder has launched New Pure Color Gloss in June 2010! The collection of glosses contains three different finishes, and 34 shades to select from!
While applying this product for photographing swatches, the first thing to catch my notice was the super-soft, ultra-cushy sponge-tip applicator wand. Seriously, the tip of this applicator feels like a soft fluffy pillow! Second, I noticed how smooth application is. Estee Lauder’s Pure Color Gloss feels so moisturizing on the lips, and never sticky or tacky. It’s positively addicting, and makes a great addition to your beach tote, to help soothe dry, sun-fried lips.
There are 34 different shades to select from, in three different finishes. Six shades were designed by Estée Lauder Creative Makeup Director Tom Pecheux himself!
Estee Lauder’s Pure Color Gloss shine finish is available in these shades: Tempting Tearose, Shocking Pink, Rose Emotion, Brazen Berry, Nude Rose, Wet Cranberry and Plum Desire. One of the samples I received is the gorgeously shiny Plum Desire (swatch below). It’s my favorite of the bunch, because it works for both Summer and Early Fall. It also happens to be one of the shades created by uber-skilled Tom Pecheux himself. No surprise!
Pure Color Gloss has a whopping 19 shimmer shades to select from: Electric Ginger, Wired Copper, Wild Sugarcane, Pink Innocence, Rock Candy, Pink Kiss, Extravagant Pink, Fuchsia Fantasy, Praline Paradise, Impulsive Coral, Passion Fruit, Peach Sizzle, Garnet Desire, Cherry Fever, Magnificent Mauve, Star Pink, Mod Poppy, Orchid Passion and Plum Divine.
Electric Ginger (swatch above) is almost totally sheer, with just a hint of warm golden shimmer.
And finally, the collection includes 4 Sparkle Shades: Opulent Opal, Frivolous Pink, Blazing Coral and Raspberry Pop.
Opulent Opal (swatch above) is super-shiny, and perfect to use as a top coat for lipstick!
From Tom Pecheux’s personal stash, we have six shades of Pure Color Gloss: The Custom Color Collection by Tom Pecheux. Four of the shades are limited edition, and two are permanent (Plum Desire–mentioned above–is permanent)
Fuchsia Fever, swatch above
Coral Fantasy, swatch above
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The author of Raging Rouge received press samples for purposes of this makeup review / product review. For more information on sample policies, please click HERE to read my full disclosure statement.
I have used Estee Lauder’s products for years. The formula for these lip glosses are awesome!!!! Forget about any previous glosses I have ever tried. I am collecting as many of the different colors as I can afford. Do you know if they will be reformulating the pure color lipstick? If so, when?
I am also flpping out over their Blue Dahlia eye shadow collection that this Tom Pecheux has had his hands in also..They are breath taking. I loveee them!!!!
I couldn’t agree more about Blue Dahlia! The shades are simply gorgeous, and so modern! I’m not sure yet if Estee Lauder will be reformulating their pure color lipstick, though it seems to be a logical next step. I’ll be sure to keep you posted, when I know for sure!