Orange makeup is smokin’ hot right now, and Estee Lauder is launching some limited-edition goodies that embrace the trend! Pure Color Orange Crush was created for Derek Lam’s Spring 2011 runway show to complement the 1960s California-inspired collection. Available in April, these products are ripe for the picking!
Pure Color EyeShadow in Orange Crush creates a dynamic, animated impact with an even and color true application. Recreate the strong look seen on the runway with this powder eyeshadow that has buildable coverage to control the intensity
of the finished look.
Pure Color EyeShadow in Sugar Cube is an incredibly smooth, shimmering white powder shadow that creates depth and contrast to the confident orange. Use as a base over the entire eyelid or mirror the look seen at the Derek Lam show with a dramatic triangle at the inner-corner of the eye.
Pure Color Gloss in Orange Crush saturates lips with vibrant orange pigments. The fiery hue is magnified and intense, making it boldly color true with an eye-catching, high-shine finish
Retail price is $20 each. Orange Crush will be available online at EsteeLauder.com. Preorders are happening now!
I’m fascinated by human behavior, and how popular preferences seem to be cyclical. In the mid-80s, for example, most women owned eye-color in a shade like Siahi, (swatch at left) part of the MAC + Mickey Contractor collection. Had you worn brown eye pencil in 1985, you may as well have sauntered into the room wearing brown corduroy bellbottoms! In the mid-90s, your girlfriends would have slaughtered you behind your back if you wore teal eyeliner for a night out!
