Smashbox Cosmetics and Sephora are on the hunt for the next beauty guru with a superstar personality and an innovative vision for a blockbuster beauty product. The two beauty giants are asking consumers to create videos, develop commercials, or submit blogs online showcasing their larger-than-life personas and revolutionary product ideas.
Entrants who submit ideas will have the chance to win a once-in-a-lifetime trip to Los Angeles with a friend, where the winner will design the official Smashbox Fashion Week Makeup Palette and take home $5000 worth of Smashbox Cosmetics. The grand prize winner will also receive two tickets to attend Mercedes-Benz Fashion Week for the star-studded debut of their palette, which will be sold exclusively at Sephora stores nationwide and featured in the Sephora catalog.
The top ten entrants, as chosen by the Smashbox panel, will win a Smashbox Swag Bag stocked with $500 of Smashbox Cosmetics. The five most viral internet entries will win the Ultimate Smashbox Swag Bag, including $1000 worth of Smashbox Cosmetics and a year of Smashbox products from new collection launches.
Round One of the Are You The Next Beauty Guru? Contest begins online at 12:00am Pacific Time on May 1st, 2008 and ends at 11:30pm Pacific Time on June 20th, 2008.
On May 8th, the program will kick off live at the Hollywood & Highland Sephora store, where attendees have the opportunity to present their idea to a panel of expert judges, comprised of Smashbox founders Dean and Davis Factor and celebrity makeup artist Charlie Green. Ten attendees will receive a “golden ticket” that automatically places them in the Top 100 entrants of the contest, and get their idea taped and edited by a professional videographer.
WHO: Smashbox Cosmetics and Sephora
WHAT: Are You The Next Beauty Guru? Contest
WHERE:
WHEN: Online: May 1st, 2008; In store: 1:00 pm – 4:00 pm on May 8th, 2008
