I’ve been spotting the behavior more and more frequently… from the local drugstore to the posh boutique, consumers are flipping over beauty products to read ingredients in a style similar to food shopping. Research is continually uncovering potentially harmful side-effects of some chemicals used in our beauty regimens, and customer awareness is ever-increasing.
To address these concerns, Michael Hefferon and Bradley Cuttress founded upurea— a high-end boutique-style online beauty store that stocks only the finest natural and organic products from around the world. Their goal is to offer discriminating consumers the highest quality beauty products devoid of added chemicals. All product sold through upurea is cruelty free, paraben free, phthalate free, SLS free and non toxic.
Currently, the upurea brand selection includes:
Anthony For Men • Billy Jealousy • Bod • Bod for Bubs • Botani • Bullie • Casoya • Evolu • Fresh Faced • Hamadi • Ilio • John Masters Organics • Juice Beauty • Kimberly Sayer • Linden Leaves • Living Nature • Nyakio • Ole Henriksen • Perfect Organics • VEDABaby • Ccoop • suki • Timothy Han • Trilogy • VitaMan • Zents
Based in Canada, shipping to the USA is free with any purchase of $100 or more. As an added bonus to readers of Raging Rouge, upurea is offering a $10 discount off of any purchase of $75 or more until August 15! Enter promotional code RAGING at checkout to take advantage of this generous offer!
This week, I’ll be introducing you to some of the brands available at upurea through product reviews. Enjoy!